UPDATE: We now have video.

The Geneva Auto Show kicked off this week, probably somewhere in Switzerland (we're checking on it). The biggest news so far, as far as we're concerned, is the debut of the latest Lamborghini Aventador: the 750-4 Superveloce. Just think of the many ways you could introduce this vehicle to friends and other ogling spectators.

Standard: "This is my new Aventador."

Super-casual: "Oh this? Just the 750-4 Superveloce. Yeah, it's new."

In the style of legendary Hollywood producer Robert Evans: "This beautiful baby here's the best bull Lamborghini's got: the Aventador 750-4 Superveloce. I call it my little SV, and no, you can't touch it."

We're sure you can come up with some even better ones, but for now, why don't we just look at another sneak-preview pic the carmaker released in advance of its official unveiling on Tuesday:

Click image to enlarge. (Photo via Lamborghini)

This 740-horsepower beast goes 0-60 in 2.8 seconds, topping out at 217 mph -- as if you needed another reason to find a way to acquire one of these cars. In fact, "car" seems like too small a word for this particular purpose. Hell, words in general are starting to seem utterly incapable of the task. So once again, let's just look:

Click image to enlarge. (Photo via Lamborghini)

Ooooohhhhh, aaaaaahhhhh ....