The Nike Air Max 1 is an eternal fave that doesn’t require much to be attention-grabbing. Nike, however, has given the shoe some extra attention as of late, and it has translated into a few must have models. The latest look is another "gotta have it" style, and it’s so fresh that it’s our Sneaker of the Week.

The Nike Air Max 1 Ultra Essential continues to prove just how necessary it really is with this latest colorway. The model is given a light bone base for starters, and it really smooths things over and sets the tone for the blue cap mudgaurd that sits in the middle. The mudguard also features a subtle textured pattern for some extra oomph, while a floral footbed finishes things off.

This killer colorway of the equally lethal Nike Air Max 1 is available now at select retailers including Urban Industry.

Urban Industry

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