A recent TMZ report that said Coolio was launching a rap comeback through an album released exclusively by Pornhub, and a clip of the video shoot for the purported first single turned up yesterday (July 23). But it turns out it's part of no comeback at all. "Take It to the Hub" is simply a Pornhub advertisement, which Coolio explained to Rolling Stone recently.

"I don't know why TMZ always has to do that bullshit, man," Coolio told the magazine. "They were trying to say it was my comeback. Man, I ain't trying to make no fuckin' comeback off some porn... That shit was a fuckin' promo song for the website. That's it!"

While explaining the intricacies of his partnership with the porn site, Coolio noted that he still thinks he's one of the best rappers alive, saying, "I'm as good as anybody out there lyrically and conceptually and can go toe to toe with the best of them throughout history. But I don't know how much longer I'll be doing it."

One thing Coolio will be doing for a long time? Laying pipe, apparently. "I don't even watch porn, bro. You know why? Because I am fuckin' porn," he declared. "Why should I watch somebody do something that I could be doing? That doesn't make sense to me. If I want to see porn, I'll fuckin' put a mirror next to my bed. There's seven billion people on the planet, right? If that's so, then I'm one of the world's one million greatest lovers."

Coolio: Too hot.