That down there is the seemingly innocuous poster for the Australian release of Teenage Mutant Ninja Turtles. Absurd and action-packed and exactly in line with the overall over-the-top vibe of the trailers. However, upon closer inspection, you'll see that the release date is September 11, and then your eyes go back up to the image and realize, ooooh, an exploding skyscraper, living beings falling from it, and all of a sudden a Ninja Turtles ad needs a trigger warning.

And it's definitely authentic: IMDB lists the Aussie date as September 11, and Kotaku reports that Paramount Pictures Australia tweeted out the image before deleting it. It's been making the rounds on Twitter this morning, and while it was likely a complete accident, this is much more overt than the similar Mad Men "falling man" controversy from a couple years ago and somebody somewhere along the chain of marketing command dropped the ball.