Wil Fry, ultimate style troll, apparently stopped trolling with his new collection, pictured above — or he wants you to believe he did.

“I feel that I’ve run out of things to say, for the time being, with parody and loud print stuff, but still have a lot to contribute in the streetwear/sportswear world,” he said recently. But does that mean he actually focused on the quality of the new collection this time around, or is he low-key still trolling us?

Think about it: Fry made a bunch of black clothing, said the material was from Japan and constructed in the USA, and — Boom! — we’re all dropping $200 on a hoodie.

Come to think of it, that’s what every cool brand does nowadays, so is everyone trolling? Is it trolling if it isn’t a conscious troll? Do you have to pay the troll toll to get in the boy’s soul?

We don’t know, but all we know is that Wil Fry just Inceptioned us so hard we’ll just have to buy some shit.