This is not a belated April Fool's Day joke. Reebok is really in the bacon business. Because if you like our shwag, you'll LOVE our bacon!

You may not be aware of this if you're not a CrossFit bro, but bacon is CrossFit bros' favorite food. Reebok's bacon comes via U.S. Wellness Meats and has no preservatives, MSG or any of that stuff that's bad for you. Shouts to the Paleo diet.

The Reebok Bacon truck has already been traveling around Los Angeles handing out deep-fried bacon-wrapped hard-boiled eggs and other stuff that sounds amazing and is probably so healthy that it tastes not that amazing.

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[via Highsnobiety]