Last week, PUMA and Arsenal FC unveiled the club's brand new kits for the 2014-15 season. How did they do it? Oh, only in the dopest way you could possibly think of unveiling a soccer uniform — via 20-meter high water projection on the River Thames in London. Holograms in water, basically. Next level shit.

Not to mention the unis themselves are fire. The three versions of the jersey are called the Future, Forever and Victorious. The Future (blue/lime green) is an alternate for Cup competition, while the Forever (red/white) and Victorious (yellow/navy) are primary home and away uniforms.

The home/away jerseys are available right now at PUMA.com, while the Future kit is available starting August 14.