You know Nike from the flaming hot footwear they put on retail shelves — but where does the innovation and insanely advanced technology in the kicks come from? In the video above, we get an inside look at the Nike Explore Team Sport Research Lab, which is where the mad scientists at the Swoosh unlock the keys to athletic success thanks to performance data.

In the short,  Matthew Nurse and the Nike Sport Research team discuss the high-tech research that goes into the lab setting at Nike WHQ (aka the Mecca of sports innovation) and how they turn all those little gadgets and bulbs into your favorite performance gear and sneakers.

[via Nike]