Nike and Fragment Play Doubles for New Tennis Collection
Nike teamed up with Hiroshi Fujiwara's very own Fragment Design to help create the Nike Court Collection, which took inspiration from Tennis' effortless sports aesthetic. The collection is just that, effortless, in fact so effortless we'd be surprised to see any of the young go-hards wearing the gear.
The two decided to bring back the Court Tennis Classic as well, which may give some competition to another iconic tennis sneaker that shall go nameless, for now. Fragment Design injected some new life into the kicks, choosing some great colors and materials to add to the heel tab. The collection is available today, August 21, and can be purchased at the NikeLab website.
Nike even took a different approach to their marketing with this collaboration — photographing a beautiful and interesting editorial and releasing it on their @Nikelab Instagram to create a cheeky collage that fans can only see via their phone. We took a screenshot of the editorial from one of our phones and inserted it into the gallery above to help you guys see it for yourselves.
P.S. — We know T-Mobile is some struggle shit.