Joe Montana has won four Super Bowl titles, so he's content to let that fact do the talking for him.

In this new commercial for AT&T, the Hall of Fame 49ers quarterback is sitting around watching football with former Heisman winners Bo Jackson, Doug Flutie and Herschel Walker.

When they make the famed Heisman pose to casually mention they've won college football's highest honor, Montana one-ups them -- big time -- with one simple gesture.

We're surprised he's able to lift up his arm with all that jewelry weighing him down, but we guess that's the price you pay for being a champion.