Meet Jack, a Perth, Australia, resident who slept overnight at the Apple Store in order to be the first person to buy the iPhone 6. His dedication earned him not only that phone, but an interview with the Aussie version of TODAY. During his live unboxing, though, before he could even transfer the device from the box to his unworthy hands, he dropped the thing face down on the concrete, landing with that telltale, brittle smack.

As Nancy Kerrigan "Whyyyy whhyyyyy" shrieks bounced around inside Jack's head, the crowd let out its devious delight in drawn-out ooooohs. Luxuriate in his pain up top.

[via Gawker]