When it comes to promoting music, clothes or liquor, no one does it better than Diddy. The rap mogul is about to launch his first new fragrance in six years called 3AM by Sean John. On Monday (May 4), he released a sexy commercial for the perfume that is totally NSFW.

The one-minute steamy ad features the 45-year-old mogul and his beautiful girlfriend, Cassie Ventura, fighting with each other, getting naked and having passionate sex in the bedroom. In addition, several revealing shots of Cassie’s nipples are on display -- not that we're complaining.

Directed by Nabil Elderkin, it’s a very primal video of two lovers interacting with each other during the wee hours of the night.

“It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit,” Diddy tells Style.com of the commercial. “It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”

That’s some fantasy.

Of course, the ad was too racy for Macy's executives and Diddy had to re-edit the clip several times to make it less explicit, which must have been a difficult task. But thankfully, Diddy let the internet see the explicit version.

Diddy's 3AM by Sean John fragrance will be available at macys.com on May 6 for $55.

Watch the commercial above and have a glass of cold water handy to cool you down. Yes, it’s that hot.

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