What's that old expression about free beer being the best beer?

Carlsberg has come up with arguably the most clever promotion since the "Wazzzup?" guys infiltrated our TV screens by putting up a huge poster in London that pours out beer at no charge.


The ad boldly (and dare we say correctly) declares, "Probably the best poster in the world." Who are we to disagree? It even manages to put that old Carmen Electra poster we had over our bed in high school to shame.

Of course, the gimmick only lasted for a limited time, much like the buzz people who took part in it got. There was another downside, too: people could only have one drink.