Contact Us

Drink Up — Budweiser Is About to Change Its Name to ‘America’

There’s nothing more American than baseball and apple pie, but Budweiser is doing its darnedest to make its way into the discussion.

The quintessential American beer — which is actually now owned by Belgian company Anheuser-Busch InBev — will temporarily change the labels on its packaging so that 12-ounce cans and bottles say “America” instead of “Budweiser.”

The labels will tug on your patriotic side in other ways, too, including phrases like “E Pluribus Unum,” “from the redwood forest to the Gulf stream waters this land was made for you and me” and “indivisible since 1776.”

The promotion will begin right before Memorial Day on May 23 and continue right through the presidential election in November. It will run in tandem with a campaign dubbed “America Is in Your Hands.” Look for commercials beginning June 1.

Creative packaging on drinks has sprouted up in recent years, most notably with Coke’s “Share a Coke With…” campaign.

Recommended for You

Around the Web

Best of Antenna

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://antennamag.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Antenna Mag quickly by connecting your Facebook account. It's just as secure and no password to remember!