Unique gimmicks designed to lure in fans are usually the domain of minor league teams, but apparently no one's told the Atlanta Hawks.

The Eastern Conference-leading Hawks will host a "Swipe Right Night" on Wednesday when they entertain the Memphis Grizzlies.

We're not exactly sure what the promotion entails (and maybe we're better off not knowing). Do you try and meet someone on Tinder before the game so you can go together? If you get a match, will you get 50% off a beer? Will Kyle Korver meet you at halftime if you both swipe right?

We may just have to go to see for ourselves what the deal is.