Arc’teryx Veilance is like the Columbia jacket you had as a kid — on steroids. Stylistically, these aren't going to get many ooohs and aaahs from the crowd, or from hot fashion babes, but they will definitely keep you warm and dry. Arc’teryx Veilance makes the kind of jackets that your parents would be happy to see you wearing, because you know how much they were all over you in high school when all you wanted to wear was that hoodie, and they were all over you about swagless scarves, gloves, and the dreaded earmuffs.

In their new "Assembly" Collection video, the brand decides to take more of a real apparel approach, rounding out the outerwear with blazers and field jackets, a refreshing blast of something other than just the same old Gore-Tex stuff we're accustomed to seeing from the these guys. Arc’teryx Veilance is definitely expanding their range of clothing and thus helping expand their audience.

Keep your eye on End Clothing in the near future when the full collection drops.