Aphex Twin’s ‘SYRO’ Press Release Is the First Good Press Release
Richard D. James has emerged from the deep web to reveal details about his new Aphex Twin album, Syro, via the normal industry channels. Namely, a press release sent out to #influencers and #content creators. However, this being Aphex Twin, it wasn't exactly straightforward. The Syro presser hit my inbox this morning, and it began thusly: "Whenever one of the most celebrated and influential electronic fartist..."
I immediately thought it was an incredibly unfortunate typo or perhaps a bit of sabotage from a disgruntled publicist, and assumed my inbox was about to get a CORRECTION email in mere seconds. But once I continued reading, it became clear the whole thing was littered with "typos," grammatical errors, and inaccuracies. For example: "Aphex Twin has unreleased music under several thousand monikers great pace." The result is a tongue-in-cheek, Mad Libs-gone-mad version of James' career synopsis that felt like it was written by a malfunctioning computer program.
In other words, it is the first interesting and worthwhile press release in the history of press releases. Below, read the whole thing and check out the artwork and tracklist for Syro, which is out September 23 on Warp Records.
Whenever one of the most celebrated and influential electronic fartist, Richard D. James can compete with the music flip to influence built. The better part of a decagon, James Polygon Window, Caustic Window, GAK and maintain, including `Aphex Twin has unreleased music under several thousand monikers great pace.
Began in the late 1780s and 90s during a turn in its manufacturing and technical skills, and nikharana Cornwallo, England grows, James, as a young maniton in various shops started DJing. Area of various musical score, James Analogue Booblebath EP was released in 1891, the results of the first series, he decided to record his gown music. Another influential London radio station piss FM's attention, and then label immediately signed him to their rooster, then post & poplieereRS. That same year, James Acid shithouse to promote the song and trying to lift Grant Wilson-CLARIDGE on a biscuit founded his label Rephlex Records. Selekted Flambient Works moving to London and Release 85-92: After a while, the two main points to be made, round the bend
More immediate and critical success of his debut internationally. Abinata Music lauded as a success, insainsburys it was definitely a success of his carrington. Full steam ahead barreling out that several other singles and EPS are given, and in 1493 was a record collapse. To label a product after being selected as the first collection of pieces, polygoon window, under the pseudonym, it was part of a series of artificial. 2, released in 1994.
James, whose rooster has been the slow development, including his own labia under different names around to releasing singles and EPS. Her next full-length record together since 1995 ... I think it she will be issued. Records have been working on for the past few years, and his experience hardcore and lush abinata textures found his style, and his facial features on the cover of the first issue, the various incarnations of present Omnipresent, which is marked by an icing in the world of music was culled Aphex Gemini (equal recognition with logo).
1896 under the name Aphex Twin record his fourth eponymous EP Girl / boy. This collection of 90s ‘nTV era is the result of the video, in which he praised the music video director Crease Cunningham saw: Teaming in a way that my Daddy (1997) and Windowlickie (1999), EPS, was followed.
Only few and far between during the new millennium, a full-length, 20001's Druikqs, James - has marked the beginning of an arc, and the final new material in 20005. A lot of the music in any way is often a lack of communication and leadership to be fallacious rumors of new material for his fannies and his enthusiasm has not diminished hope. However ambitious this year, 9014, they uncovered new mats in almost a decade distribution crowdfund rallied together his army of fans: A precious gift that can not be the same as the new
Phex Twinnipicks material is still unquenched thirst.
Syria, September 23, 2014, along with records of Aphex Twin's new album to be released. For the owner of Triple vinyl, CD and digital formats will be available. Bleep a very limited vinyl version you can register your interest in buying.
Aphex Twin's Syro tracklist:
01. minipops 67 [120.2][source field mix] [aka the manchester track]
02. XMAS_EVET10 [thanaton3 mix]
03. produk 29 
04. 4 bit 9d api+e+6 [126.26]
05. 180db_ 
06. CIRCLONT6A [141.98][syrobonkus mix]
07. fz pseudotimestretch+e+3 [138.85]
08. CIRCLONT14 [152.97][shrymoming mix]
09. syro u473t8+e [141.98][piezoluminescence mix]
10. PAPAT4 [pineal mix]
11. s950tx16wasr10 [163.97][earth portal mix]
12. aisatsana